This spring, Gyle Shopping Centre is highlighting the latest in Spring Summer fashion with a Style Zone installation. Situated around the newly refurbished centre, each Style Zone will focus on a key trend of the seasons fashion, showcasing where you can purchase the latest looks.
As a one stop fashion destination, Gyle is also tying in with Edinburgh Trams, which provides a regular stopping service at Gyle, and taking over a tram with fashion imagery. This internal takeover will also offer travellers the chance to win a £150 gift card to spend at Gyle.
Jamie Swift, Edinburgh Trams Marketing Manager said:
“As a popular destination for our customers we’re delighted to be partnering up with Gyle as they launch their Style Zone. It’s an innovative way to focus on fashion and we look forward to seeing their designs come to life on one of our trams.”
Andrew Cronie, Gyle’s Centre Manager commented:
“Gyle is a great fashion destination for shoppers, with M&S, Next, River Island, New Look and recently opened JD Sports to mention just a few! By adding Style Zones we’re challenging shoppers to think outside where they might usually shop by grouping trends rather than products from each retailer together. Teaming up with Edinburgh Trams to highlight our campaign made perfect sense, as it’s such a great way for our shoppers to reach us.”