The return of a popular fictional character is set to help young children stay safe around Edinburgh’s award-winning tramway following the launch of a new book this week.
In 2018, Tilly the Tram was at the heart of a safety campaign built around a story written and illustrated by staff at Edinburgh Trams. Now she’s back, with a new tale to tell, and dozens of free copies of ‘Tilly the Tram’s New Adventure’ are to be distributed to schools in Leith, Ocean Terminal, and Newhaven.
Suitable for children aged five and under, it features key destinations such as St James Quarter, the Port of Leith, and the Royal Yacht Britannia. Like the original book, Tilly the Tram’s Noisy Birthday, revenue from any sales of the new book will be donated to a worthy cause.
Gianni Mastrangioli, Edinburgh Trams Events & Communications Assistant, explained:
We’re beyond delighted that Tilly is back, and we’re looking forward to working with schools along the new route to Newhaven to deliver some important messages to pupils.
With the help of Tilly and her friends, we’ve found an engaging, educational and fun way to offer youngsters in some of the most populated areas the information they need to safely navigate the tramway.
The new line has opened a wealth of opportunities for Edinburgh and we will continue to work with the communities along the route to help them make the most of the service we provide.
Laura S. Thomson, Victoria Primary School’s Headteacher, said:
The children at Victoria Primary are very excited that the tram terminus is so near the school and we have already used it for school trips!
We love the Tilly the Tram book and there was great excitement to share the story and spot familiar landmarks. It also gives us a focus to talk about safety around the trams. Thank you for giving us copies for our school.
Tilly’s latest edition can now be purchased at the TravelHubs at Shandwick Place and Waverley Bridge, with all proceeds being donated to Edinburgh Trams’ Charity of the Year, Breast Friends and Family.