Campaigns

We’re always looking for new and exciting ways to promote Edinburgh Trams, both locally and beyond. This can often involve the use of video and creation of short films to help us effectively deliver our messages.

You can take a look below at some of the highlights from our marketing campaigns over the course of the past few years.

 

Why We're No.1

After receiving a brilliant 99 per cent customer satisfaction rating in an independent survey in 2017, we asked our customers what made them score Edinburgh Trams as the number one transport operator in the UK.

 

From Clouds To Castle With Edinburgh Ticket

The Edinburgh Ticket offers tourists the chance to enjoy exclusive discounts across the city while benefiting from the flexibility of an open ended airport return ticket. The ‘Clouds To Castle’ video showed just how easy it was for those arriving at the Airport tom make their way into the heart of Edinburgh using the city’s tram system.

 

Royal Highland Show 2017

Produced ahead of the 2017 Royal Highland Show was used to promote the tram as the best and most hassle free way of getting to one of the premier events on Scotland's annual calendar.

 

A Journey To Success

Celebrating Edinburgh Trams' 3rd anniversary, 'A Journey To Success' features time-lapse footage of the tramway in action, interviews with local business leaders and a host of facts and figures demonstrating its growing popularity and importance to the city’s economy.

 

"Try" The Tram To Murrayfield

'Try the Tram' was produced to promote Edinburgh Trams' extra services for the 2017 Six Nations matches at BT Murrayfield Stadium. The film features all the build up to a busy matchday at Scotland's national rugby stadium and shows that Edinburgh Trams provides the best way to get to the heart of the action.

 

One City, Many Journeys

Transport for Edinburgh commissioned this film in 2014 to celebrate the first year of the City's transport network. Following the lives of the people of Edinburgh over 24 hours, and revealing what goes on behind the scenes, the film highlights the positive impact Transport for Edinburgh has on the Scottish capital.

Meet the team

The team at Edinburgh Trams is growing. We’re a diverse group of individuals from a variety of backgrounds.

Read more

Explore our trams

Edinburgh has a fleet of 27 modern and 100% wheelchair accessible trams built by Spanish manufacturer CAF.

Take a look