Local residents and visitors to Edinburgh will have the chance to ‘spot’ a newly-wrapped tram when it is bought into service this weekend.
Wrapped in eye-catching artwork to promote Edinburgh Trams’ new #Tramspotting campaign, it will display messaging encouraging people to ‘Choose The Tram’ for travel in the city.
Edinburgh Trams General Manager, Lea Harrison explained: “The wrapped tram will help promote the newly enhanced service pattern we introduced at the start of the year that now sees trams running from every 7 minutes throughout the day, including weekends.
“With our trams featuring in the new Trainspotting film, we thought we’d tie in with the excitement around its imminent release by using the ‘Tramspotting’ hashtag. It’d be great to see pictures on social media from customers who have spotted the special tram out on the system!”
The latest wrapped tram follows the success of a similar promotion that helped publicise Edinburgh Trams’ free late night Hogmanay services, a move that helped result in more than 5,000 residents and visitors using trams in the early hours of New Year’s Day.
Lea added: “Our ‘Decide To Glide’ Hogmanay tram proved hugely successful in promoting one of the city’s key annual events whilst also emphasising Edinburgh Trams as the perfect transport option.
“With trams travelling through the heart of the of the city all day, every day, we’ll be looking to wrap more trams in future to help give an extra boost to some of Edinburgh’s prestige events.”